Two years ago, TRIKO engaged in an unordinary project – promoting a personal brand name. Dmitry Volkov is a many-sided personality. His main occupation is venture investments. He is a businessman and a patron of art who is fond of philosophy, contemporary art, helicopter piloting and heliskiing. He takes part in performances and creates his own. And he is not just interested in all of the above. Dmitry holds a doctorate in philosophy and he is also a collector.

DATE

October 2017

MISSION

Promotion of the personal brand of Dmitry Volkov

TASK

01. Create Instagram and YouTube content
02. Promote Instagram account and YouTube-channel

INSTAGRAM

TRIKO’s main task was to make Dmitry more popular on the Internet. Everything was as usual but the main issue was that Dmitry lacked of free time and had a lot of things happening in his life. For instance, today Dmitry is taking up heliskiing in Iceland, tomorrow he is piloting a helicopter, then he is having a meeting with his business-partners in his office in Riga, after that he is giving lectures at the Moscow State University. How can you fit all these events in his profile? TRIKO developed a unique posting regime, using a series of post to cover the event of his life.

In order to post anything, first of all you need photos and videos. Another thing is that Dmitry has a limited amount of free time. We planned every detail of the shootings, minute by minute, the voice-over was recorded on the run. The Cadillac shooting took 25 minutes. And it took 15 minutes to come up with the idea of “The Boss of the Year 2018” award and to implement it.

Dmitry does not have an opportunity to be online 24/7 and to post Instagram stories every second. TRIKO needed to find a type of blogging which would perfectly fit Dmitry. We needed to limit the time spent by Dmitry on blogging but at the same time make his presence noticeable. We developed his signature style of communicating, and a reaction scenario to comments, direct messages and guidelines.

We created his profile’s visual style. At first his pictures were taken in cold colors with the use of hardly any filters. The project team decided to switch to a more live and colorful style. Every series of posts series naturally reflects the atmosphere of an event and its main emotion. But at the same time all the posts look organic together.

We made profile stories informative and live, adding to information contained in the posts or telling about those events which were not covered by the Instagram feed. It was also important to make the stories’ design similar to the profile style and not to disturb guidelines.

YOUTUBE

Dmitry invests in projects connected to artificial intellect. This topic is his hobby. Our team decided to reflect this part of Dmitry’s life on his YouTube channel. But making informational videos on artificial intellect is boring. So, our solution was to create the first YouTube mockumentary series in Russia. We set up the idea, developed the plot and started shooting.

The main video for the channel "Artificial Intelligence". How I got into the simulation.

Watch the video

Shooting was a huge and complex part of the project, since we needed to create a series. The production quality had to be high and we had to stick to the plotline. Shooting took place all over the world – in Venice, Riga, Iceland and the United States. We did substantial work on preproduction and postproduction.

Working with bloggers

The project team carefully involved bloggers for every significant event in Dmitry’s life. For example, TRIKO arranged Dmitry’s collaboration with Lukerya Ilyashenko and Diana Korkunova for the Gumball Rally.

Video with Lukerya Ilyashenko